People used to be embarrassed to shop at No Frills. But what's embarrassing about getting a lot more for a lot less? Nothing.
So we gave them a badass identity: Haulers.
Client: No Frills
Product: #Hauler
Agency: john st.
Head of Production: Aimee DeParolis
Creative Director: Cher Campbell
Copywriter: Robbie Percy, Ryan Kukec
Art Director: Caroline Friesen
Production Co: Revolver Films
Director: Scott Cudmore
Executive Producers: Luc Frappier, Richard Cureton
Editorial House: Saints Editorial
Editorial Producer: Tory Osler
Editor: Danica Pardo
Assistant Editor: Will Culverwell
Transfer House: Alter Ego
Colourist: Clinton Homuth
Online House: The Vanity
Online Artist: Sean Cochrane
Audio House: SNDWRX
We treated the release of the video like an album drop with cryptic posters, teaser videos and a hype merch drop.
